Fitcation at Halter Ranch

Fitcation - Halter Ranch Vineyard

The Fitcation Crew and Ancestor

 

Fitcation is a retreat founded by a network of food and lifestyle bloggers who gather once a year to promote health, explore, and share ideas.  Check out the website here.  This past Friday we had the absolute pleasure of hosting the group toward the end of the first day on their 2013 Fitcation weekend.  They arrived around 3 pm for a tour of our vineyard and winery before meeting in the barn for dinner, provided by Trumpet Vine Catering,  and a presentation by Earth Shoe Company. Kris Beal, director of the SIP (Sustainability In Practice) Program, helped sponsor and organize this visit

The vineyard tour peaked with a visit to the Ancestor Oak and we stopped to soak up the shade. While sitting in the embrace of this ancient guardian the group wandered into a discussion about what the SIP program means and how it is incorporated into our vineyard and business practice here at Halter Ranch.  Though we’ve already discussed SIP on the blog, the Fitcation discussion opened up new questions and lines of thought that we’d like to touch upon here.

Very briefly, SIP certification is distinct from other third party certifications (like USDA Organic or Biodynamic) in that it requires a rigorous set of sustainable practices with regard to employee benefits, continuing education, and business plan, in addition to farming practices in the vineyard.  While sitting and talking under the tree we touched upon the concept of greenwashing.  A brief definition of this practice is: the use of any term or group of terms making an environmental claim about a product, in the interest of selling said product, without any basis in actual practice. Or as Kris and Leslie put it…without any teeth.  A glaring example of greenwashing in the food and beverage industry is the term ‘natural’ (also ‘naturally’).  There is no regulation of this term from the standpoint of the USDA or any other agency when it comes to food products.  As a result it has been appropriated and widely used on food packaging to encourage–essentially to take advantage of–consumers who are interested in buying products composed of ‘natural’ ingredients.  The result is that without definition and subsequent regulation, the term ‘natural’ is used so widely as to be essentially meaningless when it comes to telling us anything about how food and beverages are produced.

It is through the rigor of programs such as SIP that we may rely on the practices behind a product and its subsequent quality.  It was refreshing to participate in this discussion with a group of open minded folks who are both eager to engage with quality products and healthy living and to share the knowledge gained through that engagement.  A resounding thanks to our Fitcation guests for great discussion and an absolutely delightful afternoon.  Check out the Fitcation Blog here

 

 



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